From www.allaccess.com
YESTERDAY (12/28), WAL-MART began selling APPLE's iPHONE 3G at its approximately 2,500 stores. The price, with a new two-year service agreement with AT&T (or qualified upgrade), is $197 for the black 8GB model and $297 for the black or white 16GB version. "We are delighted to bring customers this ground-breaking mobile technology," WAL-MART SVP/Entertainment GARY SEVERSON said in a statement. "Our electronics associates have been preparing for many weeks for the arrival of iPHONE 3G." The WAL-MART price is just $2 less than the going rate for the same models being sold at Apple retail stores, AT&T stores and at BEST BUY. Rumors speculating that APPLE would sell a $99 iPHONE exclusively at WAL-MART have turned out to be false. Nevertheless, the move could become a boom to APPLE and to content providers who access the iPHONE applications. As CNETNEWS.COM reports, the phone will now be made available to millions of more customers at a retailer that doesn't stock RESEARCH IN MOTION's BLACKBERRY and other smartphone rivals.
Wow, as a Blackberry user and "addict," I have to admit this is quite a coup for Apple. Pretty amazing when you think about the large new customer base that the iPhone will be available to. It'll be interesting to see what and if RIM will counter the move.
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