Monday, February 16, 2009
What's Between The Songs
I read a blog on a Technews site the other day that was talking about the demise of Sirius/XM satellite radio. The blog's writer is a fan of Sirius/XM and suggested that one thing that could save it was...you ready for this...LOCAL NEWS. This just backs up what I've been saying about satellite radio since it arrived: The one thing it can't provide is local news, weather and community banter between the songs and eventually that will be the demise of satellite. Well, it is coming to fruition. That's what makes terrestrial radio so great and will allow it to thrive is the local flavor. At first, listeners thought, "Great, non-stop music without dj's blabbering and no commercials." Now, I think those listeners have realized how important those things are to their daily life with the radio. What would parents do without dj's giving the school closings, or talking about a benefit event to help the family burned out of their house. Or a news story about a predator that was living in their neighborhood. Anybody can put together a jukebox full of songs, but it's what goes on inbetween the songs that makes terrestrial radio great.
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