New technology from RCS and Arbitron might ensure that anal-retentive PD's never leave their computer again. The RAJAR system will allow Program Director's to see what their audience is doing minute-by-minute, and be just one click away from finding out what caused them to tune out. Sounds like an awesome product for determining the direction of your station, but man, it sure could drive you crazy. Check out the full story here: See Your Audience.
What do you think?
Wednesday, March 4, 2009
And You Thought Diary Day Was Nerve Wracking...
Labels:
arbitron,
audience,
PPM,
program director,
radio,
ratings,
RCS,
technology
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